How to build human connections in an async workplace
Team culture is primarily built by how you work together, not how you socialize together.
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- Team culture is built primarily by how you work together, not how you socialize together. The article uses a pie chart to illustrate: companies think culture is all about socializing, but in reality, about 80% comes from work interactions and only 20% from social activities.
- Before focusing on social connections, establish a strong foundation of clear values and consistent work practices. Todoist's culture was strong long before they added virtual hangouts or retreats, thanks to practices like hiring and promotion decisions, public praise, respectful disagreement, autonomy, and respecting off-hours.
- When organizing social activities, follow three principles: make attendance truly optional with no guilt or professional repercussions; treat social activities as part of the workday, not an extracurricular; and remember that work itself is what unites the team, so avoid forced or awkward events.
- Todoist uses three buckets for social team-building: in-person meetups (company-wide retreats, team mini-retreats, mentorship trips), real-time virtual activities, and async virtual socializing. The goal is a handful of quality options, not a high quantity of activities.
- The article is based on the author's experience as Head of Remote at Todoist and insights from a Running Remote event, where the most attended session focused on maintaining the human element in remote async work.